I am delighted to share my review today for Yours Cheerfully by A.J. Pearce. This is the second book in The Emmy Lake Chronicles. I loved the first book Dear Mrs Bird and this second book is just as good.
My thanks to the publisher Pan Macmillan for my advanced e-copy that I requested via NetGalley. This book is also #3 in the #20booksofsummer reading challenge.
From the author of the “jaunty, heartbreaking winner” (People) and international bestseller Dear Mrs. Bird, a new charming and uplifting novel set in London during World War II about a plucky aspiring journalist.
London, November 1941. Following the departure of the formidable Henrietta Bird from Woman’s Friend magazine, things are looking up for Emmeline Lake as she takes on the challenge of becoming a young wartime advice columnist. Her relationship with boyfriend Charles (now stationed back in the UK) is blossoming, while Emmy’s best friend Bunty, still reeling from the very worst of the Blitz, is bravely looking to the future. Together, the friends are determined to Make a Go of It.
When the Ministry of Information calls on Britain’s women’s magazines to help recruit desperately needed female workers to the war effort, Emmy is thrilled to be asked to step up and help. But when she and Bunty meet a young woman who shows them the very real challenges that women war workers face, Emmy must tackle a life-changing dilemma between doing her duty and standing by her friends.
Every bit as funny, heartwarming, and touching as Dear Mrs. Bird, Yours Cheerfully is a celebration of friendship—a testament to the strength of women and the importance of lifting each other up, even in the most challenging times.
I have been waiting for a follow on to Dear Mrs Bird and Yours Cheerfully is a fabulous 2nd book in The Emmy Lake Chronicles.
Emmy Lake wanted to be a war journalist, she did get a job but not quite the one she imagined. It was for an Agony Aunt Column in a magazine called the Woman’s Friend. Set during WWII Emmy is making her way in the magazine world. this magazine is a small friendly publication that is full of tips on clothing, making the best of what you have, gardening, cookery and of course advice.
The Ministry call on magazines to help recruit more women to work in a bid to help out the war effort. A chance meeting with Anne a mother of two gives her an insight into women working in the factories. the women are determined in doing their bit, but they feel they are being treated as men would be and that fact hey they have children and homes to look after is not being taken into account. This sets Emmy on something of a mission as the factory women become friends, she still has to be careful about what she writes due to censorship.
I loved how the author has continued the story of Emmy and also her good friend Bunty. There is enough information given to get an idea of the first book, but I would recommend reading it as it was such an excellent one.
Once again the author includes a letter from readers who seek advice during a worrying time. For young girls working for the first time, for mothers who have children to care for alone, she touches on how widows are treated and the conditions that women who are effectively single parents during wartime deal with in life.
The author has brought the style of the magazine, which was seen as one of the little publications for older readers into the forefront. Giving Emmy a larger role so that she is able to really get to grips with the working woman life. There is politics, there is a certain amount of elitism and snobbery and there is the old boy’s brigade that comes into play. But during all this, the author does remember that Emmy has a life outside of the magazine. One that involves her boyfriend Charlie.
Once again the author has created such an addictive read. She deals with issues of the day in such a way as it makes the reader care about the issues. Some of the things I was not aware of and it has been an enlightening read as well as an emotional one. It does have its moments of sadness but also many moments of hope. A gorgeous story and one for those who like historical fiction during WWII. It is one I would definitely recommend.
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